New Moon Communications, LLC is a broadcast operating company founded specifically to pursue ownership of under performing television and radio stations across the United States that can be revitalized by a fresh approach to management and programming. Desired stations will be located in metro markets that will have the potential ability to not only improve in the future but also potentially grow with a significant return on investment going forward.
While New Moon itself is a recently formed company, our roots date back three decades. Founder Darnell Washington has been active in television and radio station ownership, management, marketing and programming for more than 30 years.
In his first venture as owner and developer of Destiny Communications, LLC, Mr. Washington owned and operated two television stations, (KTGF-TV & KLMN-TV, Great Falls, MT) and three radio stations (KEAU-FM, The Rock Hog/102.7/Fairfield, MT, KZUS-FM, The Sports Dog/101.7/Highwood, MT, KUUS-FM, The Blitz/103.9/Vaughn, MT – Great Falls, Montana) for five years. As the owner, President and General Manager, Mr. Washington experienced all aspects of broadcast ownership and operations. Key highlights of experience included; federal compliance, expense controls, programming strategies, audience development and investor maintenance.
During his second venture, Mr. Washington developed New Moon Communications, LLC, as a “start-up” company in 2010. New Moon quickly invested in several low power television stations, and also worked with the NBC television network to secure affiliations in non-affiliated markets. While this strategy proved to be contagious for other broadcast holding companies, the return on investment within a 4 year turnaround proved to be a solid return on investment of over 400%. Both WDON-LP in Dothan, Alabama (later sold to Gray Television Group) and KJNE-LP (later sold to Waypoint Media) laid a foundation for “more to come” with New Moon Communications, LLC. Albeit both were small investments, the strategy utilized was significant in the development of New Moon as a Portfolio Company.
Although during this time, the company had sustainability, unfortunately family illness put New Moon on hold for 3 years. Now is an excellent time for New Moon and its future partners to acquire properties! At New Moon, we desire to take advantage of low-cost investment opportunities and achieve high return on investments, while building value for our general partners of private equity.